The thread
The moments people remember most are rarely the biggest.
They're often the details that make them feel welcomed, connected, and present—the drink placed in their hand, the conversation sparked around a shared experience, the atmosphere that makes a space feel alive.
Siya began with coffee, but it was never only about coffee.
What started as a search for better ingredients and more thoughtful experiences grew into a deeper appreciation for how people interact with the spaces around them. How service, design, atmosphere, and participation shape the way a gathering is experienced.
Today, Siya Studio creates interactive experiences, branded activations, and custom environments designed to bring people together and give events a sense of character.
Because the experiences people engage with most often become the ones they remember.
Siya Studio is led by Tariq and Rawan, a husband-and-wife team who share a love for thoughtful design, human connection, and creating experiences that bring people together.
What began with coffee has grown into a creative studio focused on interactive experiences, branded activations, and custom environments for brands, organizations, and private clients.
Meet Tariq & Rawan
Tariq Abed
Founder & Managing PartnerTariq is the architect of Siya Studio's operational foundation. While the vision sets the direction, Tariq ensures every experience is delivered with consistency, precision, and care.
As Managing Partner, he oversees the execution behind every project—from systems design and equipment layouts to sourcing and vendor partnerships. He manages the workflows, logistics, and production relationships required to bring a concept from idea to reality.
His focus is on reliability and substance, ensuring every activation and gathering feels as seamless behind the scenes as it does for the guests experiencing it.
Rawan Kaddoura
Rawan shapes the creative direction and guest experience behind Siya Studio. Her focus is on the "why" behind a brand or celebration—translating ideas, values, and stories into experiences that people can see, feel, and connect with.
As Creative Director, she leads the development of concepts, visual identity, and experiential touchpoints across every project. From brand activations and beverage experiences to custom installations and private celebrations, she ensures every element contributes to a cohesive and memorable experience.
Her work is guided by the belief that great experiences are built from an understanding of people. Rawan focuses on how guests move through a space, interact with an experience, and remember it long after the event has ended.
Founder & Creative Director