how it all began

our story 

We’re Tariq & Rawan—partners in life, in parenthood, and now in the work we love most: the pursuit of a well-lived moment.

Siya began as a personal shift. When we became parents, our perspective on "consumption" narrowed and deepened. We paid closer attention to what went into the foods we were eating & serving (the parts you don’t always think about until you slow down) and what was going into the body we cared for most. We sought a lifestyle that provided energy and supported well-being, rather than draining it.

From there, Siya grew—what began as “let’s make coffee we feel good about” turned into a deeper understanding of what people crave: familiar, nourishing experiences.

We realized it was never just about the coffee—it was the essence of the experience: clean ingredients, deliberate design, and the way those details shape a moment.

Today, Siya Studio is the evolution of this journey. We’ve grown from a mobile coffee bar into a creative studio built on the belief that everything we touch should be nourishing, familiar, and lasting.

We’re grateful you’re here and we can’t wait to create something meaningful with you.

Meet Tariq & Rawan

Tariq abed

Founder & Managing Partner

Tariq is the architect of Siya Studio’s operational integrity. While the vision sets the standard, Tariq ensures the promise is delivered with absolute consistency and precision.

As Managing Partner, he directs the execution and logistics of every project, from the functional design of systems and equipment layouts to the rigorous sourcing of high-integrity ingredients. He manages the complex workflows, vendor relationships, and build partners required to turn a conceptual render into a physical reality. Tariq’s focus is on reliability and substance, ensuring that every activation and gathering is as seamless in its operation as it is in its aesthetic.

Rawan defines the emotional and visual resonance of Siya Studio. Her focus is on the "why" behind the brand or the story—shaping how an experience is perceived, felt, and valued by those who move through it.

As Creative Director, she oversees the visual systems that define Siya, from brand identity and digital presence to the physical selection of materials, finishes, and vessels. Her work is built on the belief that a space is only as good as the experience it facilitates. Rawan ensures that every touchpoint—the curve of a counter, the texture of a menu, or the flow of a room—feels like a natural and sophisticated extension of the client's values.

Founder & Creative Director

Rawan Kaddoura

Divisions

  • Siya Coffee

  • SIYA STUDIO

  • Siya Provisions