The thread
The moments people remember most are rarely the biggest.
They're often the details that make them feel welcomed, connected, and present—the drink placed in their hand, the conversation sparked around a shared experience, the atmosphere that makes a space feel alive.
Siya began with coffee, but it was never only about coffee.
What started as a search for better ingredients and more thoughtful experiences grew into a deeper appreciation for how people interact with the spaces around them. How service, design, atmosphere, and participation shape the way a gathering is experienced.
Today, Siya Studio creates interactive experiences, branded activations, and custom environments designed to bring people together and give events a sense of character.
Because the experiences people engage with most often become the ones they remember.
Siya Studio is led by Tariq and Rawan, a husband-and-wife team who share a love for thoughtful design, human connection, and creating experiences that bring people together.
What began with coffee has grown into a creative studio focused on interactive experiences, branded activations, and custom environments for brands, organizations, and private clients.
Meet Tariq & Rawan
Tariq abed
Founder & Managing PartnerTariq is the architect of Siya Studio’s operational integrity. While the vision sets the standard, Tariq ensures the promise is delivered with absolute consistency and precision.
As Managing Partner, he directs the execution and logistics of every project, from the functional design of systems and equipment layouts to the rigorous sourcing of high-integrity ingredients. He manages the complex workflows, vendor relationships, and build partners required to turn a conceptual render into a physical reality. Tariq’s focus is on reliability and substance, ensuring that every activation and gathering is as seamless in its operation as it is in its aesthetic.
Rawan Kaddoura
Rawan defines the emotional and visual resonance of Siya Studio. Her focus is on the "why" behind the brand or the story—shaping how an experience is perceived, felt, and valued by those who move through it.
As Creative Director, she oversees the visual systems that define Siya, from brand identity and digital presence to the physical selection of materials, finishes, and vessels. Her work is built on the belief that a space is only as good as the experience it facilitates. Rawan ensures that every touchpoint—the curve of a counter, the texture of a menu, or the flow of a room—feels like a natural and sophisticated extension of the client's values.
Founder & Creative Director