Coffee & Newspaper
A custom retail activation for ME+EM, bringing the brand into the space through an espresso and British pastry service, a custom-built newspaper stand and fully branded bar.
Client
ME+EM
Location
Stanford Shopping Center · Palo Alto, California
Format
Retail Brand Activation
Scope
Creative Direction · Custom Fabrication · Bar Design · Custom Branding · Beverage & Pastry Service
THE DESIGN
We carried the ME+EM brand across the full experience—from the wrapped espresso bar, acrylic signage, florals, and designed menu to printed hot and cold cups and napkins.
A custom-built newspaper stand created another focal point alongside the bar, bringing in British newspapers and pastries as a nod to the brand’s London roots.
Every element was designed to feel like it belonged in the same space rather than a collection of branded pieces.
THE EXPERIENCE
Espresso and British pastries gave guests a reason to stop and spend time in the space, while the bar, newspaper stand, and branded details made the service feel distinctly ME+EM.
