Spring Garden Walk

A custom popsicle experience designed for Stanford Shopping Center’s Spring Garden Walk, bringing the event theme through every detail of the cart and service.

Client
Simon

Location
Stanford Shopping Center · Palo Alto, California

Format
Custom Popsicle Experience

Scope
Creative Direction · Visual Identity · Custom Menu · Installation

THE DESIGN

We developed the visual direction from the ground up—from the typography and color palette to the florals, acrylic signage, and full wrap of the canopy cart.

Custom popsicle flavors were created around the spring theme, with branded wrappers carrying the visual identity through to what guests held in their hands.

THE EXPERIENCE

The finished cart became part of the Garden Walk itself, giving shoppers a place to stop, grab a popsicle, and experience the spring theme in another way.

  • “The photo moment was very well received. Many shoppers stopped to take photos, often with their dogs, and our brand partners had great things to say about the setup.”

    —Simon