Power Your Game
A branded espresso bar created for Wilson’s Power Your Game launch experience, bringing coffee into a morning of product education, racket demos, and in-store community.
Client
Wilson Sporting Goods
Location
Valley Fair · Santa Clara, California
Format
Retail Brand Activation
Scope
Creative Direction · Custom Branding · Beverage Service
THE DESIGN
We adapted our cart to feel at home inside the Wilson store, carrying the brand’s black-and-white identity across the cart, menu, cups, and service details.
Custom greenery softened the setup while keeping the overall look clean and consistent with the surrounding retail space.
THE EXPERIENCE
The espresso bar became the final stop in the morning’s launch experience, giving guests a place to grab a drink and spend time in the store after testing the new rackets.
