World Cup Photo Moment

A World Cup-themed photo moment designed and produced for Stanford Shopping Center, creating an interactive installation without using third party branding.

Client
Simon

Location
Stanford Shopping Center · Palo Alto, California

Format
Interactive Photo Moment

Scope
Creative Direction · Experience Design · Custom Fabrication · Installation

THE BUILD

We leaned into the visual language of soccer rather than recognizable logos or trademarks. The backdrop reinterpreted the lines of a soccer field as an abstract graphic, creating something that felt immediately connected to the game without being overly literal.

An 8' × 8' wall, dimensional platform, bench, custom scoreboard, and unbranded soccer props brought the scene to life, with THE WORLD IS WATCHING anchoring the installation. Every visible detail—from the graphic treatment to the soccer balls—was designed or selected to keep the experience completely free of third-party branding.

THE EXPERIENCE

Set in the center of the shopping center, the installation invited shoppers to stop, step in, take a photo, and share.

  • “The photo moment was very well received. Many shoppers stopped to take photos, often with their dogs, and our brand partners had great things to say about the setup.”

    —Simon